Bloomsbury’s finds a tasty way to fight breast cancer


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Bloomsbury's Shereen

October is Breast Cancer Awareness month and Bloomsbury’s, the Abu Dhabi based boutique café and artisan bakery is offering their patrons Breast Cancer Awareness Cupcakes in support of the cause.

Ms. Shafeena Yusuff Ali, CEO of the Tablez Food Company, said, “We wanted to raise awareness of a disease that affects a large number of women, so we designed pretty, pink cupcakes that would bring a smile to our patrons’ faces and at the same time raise awareness of the disease.

The Breast Cancer Awareness cupcakes are available at Bloomsbury’s until the end of October. Bloomsbury will be at the Burjuman Mall on the 24th of October from 4pm to 10pm where 25% of the total sales will be given to Safe and Sound.

In addition, Bloomsburys Mushrif Mall will also have buy one get one free surprises for selected cupcakes for visitors until the 26th of October in celebration of the Mall’s 2nd anniversary. If you happen to visit the Emirate of Ras Al Khaima, the Bloomsburys in RAK Mall will be celebrating the Mall’s 1st anniversary from the 27th October to the 2nd of November where visitors can buy one and get one free cupcake in the selected range of cupcakes.


Press Release issued by Coral Coast PR on behalf of Tablez. For further information please us on 0504694873/email Or you can contact Inaayah at Tablez on

About Bloomsbury and Tablez Food Company:

Bloomsbury’s is a boutique cupcake café concept initialized by the Tablez Food Company, the food and beverage entity of the LuLu Group International. The Cafe is famous as the creator of ‘The Golden Phoenix”, the world’s most expensive edible cup cake, valued at AED 3,700 a piece.

The company, in addition to Bloomsbury’s, has other dining venues, such as the fine dining restaurant Peppermill and De Thali, a casual Indian dining outlet with an artistic ambience,

Tablez Food Company was conceptualized to bring the best of the food industry to its guests. Tablez aspires to seek out existing concepts and establish franchise agreements, which will enjoy success in the target markets.





How to Write Hugely Successful Young Adult Novels


Knowingly Undersold

Treacherous villainy!

So, you want to rake in that sweet YA coin, do you? Chronologically, it’s the last age group where you can guarantee some level of readership, so it makes sense. Once you leave this demo everyone is distracted by going to college, getting hammered, taking pregnancy tests, and gaining weight/losing hair at an alarming rate. Who has time to marvel at your fiction skills? No one, not even your mom!

Nope, it’s those 11- to 17-year olds that still might plunk down their allowance/babysitting/paper route cash and go nose-deep in your tales of fancy. But where do you start? How do you become the next Beverly Cleary, J.K. Rowling, Suzanne Collins, or Veronica Roth? There are five easy steps to set you on the path to unimaginable wealth and legions of screaming fans.

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Writing for the Rush

awesome post

D.M. Seyfer

There’s a euphoria that comes from finishing a completed first draft, knowing all the while how many more drafts will be revised off that original. This is the rush that makes me write.

I have found a similar kind of rush doing other things like preparing myself for skydiving at 13,000 feet. Notice how I said preparing, not actually doing. The morning is spent practicing the drop. I hang onto the bar which connects to the wing of the plane. I tip my head back, close my eyes and let go. As I freefall, I count “one one-thousand, two one-thousand, three one-thousand, four one-thousand.” Putting these new-founded skills into action never happened thankfully to some dense clouds which floated into our drop zone.

As I lay-out pages for the next printing of our university’s newspaper, a similar surge of excitement flows through me. My adrenaline kicks into high-gear. I could…

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